This charity partnership marks the expansion and further commitment to its Project Pink initiative. OOFOS’ Project Pink is a dedicated effort to support and raise awareness of breast cancer and was set up in 2014 in the States following the diagnosis and later, sad passing of one of the company’s first employees, Duncan Finigan, from the disease. The initiative’s focus is on giving back year-round by donating a percentage of sales (2%) to cancer charities. In January of this year, it reached a milestone moment when over US$1 million was donated to the Dana-Farber Cancer Institute (DFCI) since Project Pink’s inception. From today, OOFOS will further commit to its Project Pink pledge across the pond as the partnership with The Royal Marsden Cancer Charity officially launches. The Royal Marsden Cancer Charity raises money to support The Royal Marsden, a world-leading cancer centre whose research into new and improved treatments benefits cancer patients everywhere. The Charity funds state-of the-art equipment and ground-breaking research and creates the very best patient environments, Commenting on the partnership, Giles Cundell, Head of International at OOFOS said: ‘This is a cause very close to the heart of the OOFOS brand and its entire team. As we partner with The Royal Marsden Cancer Charity, we reinforce our commitment to supporting, fund-raising and championing cancer charities in their vital work. Additionally, now more than ever, is a time to be wholeheartedly looking after the UK’s NHS staff who work tirelessly to give the best possible care to patients. We are confident our shoes will help them feel better and recover faster after a long shift.’
Find out more about Project Pink
