HOW IT ALL BEGAN

OOFOS Story

OOFOS was founded in the US by a team of footwear veterans and friends who were at the forefront of the running shoe boom in the 70s and 80s. They noticed that people were pushing themselves harder in all aspects of their lives and demanding more from their bodies. With this increased intensity, often on hard surfaces like pavements, people were getting injured much too often. They quickly became obsessed with the idea of developing a shoe that would speed recovery and support tired feet and joints. What was missing was the right material. This led to the creation of OOFOAM, a revolutionary new material that actually works in the opposite way to the soles of traditional running shoes – offering impact absorption rather than rebound and energy return. After 2 1/2 years of research and development OOFOS was born – a shoe that combines unparalleled impact absorption with a biomechanically engineered footbed to provide superior arch support.

Today OOFOS is a global brand with distributors all over the world. This year OOFOS launched in the UK, so now British runners, walkers and cyclists can benefit from these award-winning shoes. When you put on a pair of OOFOS your feet feel like they are smiling. Welcome to the road to recovery!